DIGITAL IDENTITIES HAVE BECOME THE CURRENCY OF MULTINATIONAL ENTERPRISES, AND THE LIKE BUTTON HAS ESTABLISHED ITSELF AS A CORNERSTONE OF A NEW ECONOMY OF ATTENTION THAT HAS ALSO TAKEN HOLD OF THE ART WORLD.

“THE POSSIBILITY OF AN ARMY” BY CONSTANT DULLAART

In his inter­ven­tions, Dutch artist Constant Dullaart (born 1979) concerns himself crit­i­cally with tech­no­log­ical devel­op­ments and their impact on both society and the indi­vidual. In the process he exposes precisely those mech­a­nisms that today coun­teract the once utopian idea of the Internet as a free and demo­c­ratic space.

In his piece enti­tled "The Possi­bility of an Army" Dullaart explores the concept of iden­tity, which is more rele­vant than ever in light of the everyday use of social media networks. Digital iden­ti­ties are the currency of multi­na­tional corpo­ra­tions, the "Like" button the foun­da­tion stone for a new economy of atten­tion.

With "The Possi­bility of an Army" Dullaart pops the key ques­tion: Do we wish to measure cultural value simply by those figures that a profit-maxi­mizing company collects and prepares? He sallies forth with a possible army of merce­naries to search for the weak chinks in a long estab­lished system.