DIGITAL IDENTITIES HAVE BECOME THE CURRENCY OF MULTINATIONAL ENTERPRISES, AND THE LIKE BUTTON HAS ESTABLISHED ITSELF AS A CORNERSTONE OF A NEW ECONOMY OF ATTENTION THAT HAS ALSO TAKEN HOLD OF THE ART WORLD.
“THE POSSIBILITY OF AN ARMY” BY CONSTANT DULLAART
In his interventions, Dutch artist Constant Dullaart (born 1979) concerns himself critically with technological developments and their impact on both society and the individual. In the process he exposes precisely those mechanisms that today counteract the once utopian idea of the Internet as a free and democratic space.
In his piece entitled "The Possibility of an Army" Dullaart explores the concept of identity, which is more relevant than ever in light of the everyday use of social media networks. Digital identities are the currency of multinational corporations, the "Like" button the foundation stone for a new economy of attention.
With "The Possibility of an Army" Dullaart pops the key question: Do we wish to measure cultural value simply by those figures that a profit-maximizing company collects and prepares? He sallies forth with a possible army of mercenaries to search for the weak chinks in a long established system.