{"id":51284,"date":"2026-04-24T07:48:06","date_gmt":"2026-04-24T05:48:06","guid":{"rendered":"https:\/\/www.schirn.de\/schirnmag\/superform-und-supermeme-gedanken-zu-thomas-bayrles-kunst-und-meme-culture\/"},"modified":"2026-07-01T10:45:24","modified_gmt":"2026-07-01T08:45:24","slug":"superform-und-supermeme-gedanken-zu-thomas-bayrles-kunst-und-meme-culture","status":"publish","type":"magazin-artikel","link":"https:\/\/www.schirn.de\/en\/schirnmag\/superform-und-supermeme-gedanken-zu-thomas-bayrles-kunst-und-meme-culture\/","title":{"rendered":"Superform and supermeme. Thoughts on Thomas Bayrle\u2019s art and meme culture"},"content":{"rendered":"<section class='wp-block-ho-pattern ' data-pattern='ho\/header-magazin-artwork'>\n\n<div  class='header-magazine-artwork margin-bottom-3'>\n\n<div  class='header-magazine-artwork-bg-wrapper'>\n\n<div  class='header-magazine-artwork-bg-wrapper-contents'>\n\n<div  class='header-magazine-artwork-bg'><figure itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" class=\"lazy-media-inline  lazy-background-fill\" role=\"group\" aria-describedby=\"media_KO7nrn\">\n<script type=\"application\/json\">{\n\"id\" : 48257,\n\"sizes\" : {\"medium\":{\"file\":\"Schirn_Presse_Bayrle_Ausstellungsansicht_iPhone_Pieta_c_Norbert_Miguletz-240x300.jpg\",\"width\":240,\"height\":300,\"mime-type\":\"image\\\/jpeg\",\"filesize\":21346},\"large\":{\"file\":\"Schirn_Presse_Bayrle_Ausstellungsansicht_iPhone_Pieta_c_Norbert_Miguletz-819x1024.jpg\",\"width\":819,\"height\":1024,\"mime-type\":\"image\\\/jpeg\",\"filesize\":223694},\"medium_large\":{\"file\":\"Schirn_Presse_Bayrle_Ausstellungsansicht_iPhone_Pieta_c_Norbert_Miguletz-768x960.jpg\",\"width\":768,\"height\":960,\"mime-type\":\"image\\\/jpeg\",\"filesize\":195893},\"1536x1536\":{\"file\":\"Schirn_Presse_Bayrle_Ausstellungsansicht_iPhone_Pieta_c_Norbert_Miguletz-1229x1536.jpg\",\"width\":1229,\"height\":1536,\"mime-type\":\"image\\\/jpeg\",\"filesize\":496996},\"2048x2048\":{\"file\":\"Schirn_Presse_Bayrle_Ausstellungsansicht_iPhone_Pieta_c_Norbert_Miguletz-1639x2048.jpg\",\"width\":1639,\"height\":2048,\"mime-type\":\"image\\\/jpeg\",\"filesize\":862173},\"small\":{\"file\":\"Schirn_Presse_Bayrle_Ausstellungsansicht_iPhone_Pieta_c_Norbert_Miguletz-352x440.jpg\",\"width\":352,\"height\":440,\"mime-type\":\"image\\\/jpeg\",\"filesize\":43648},\"semi\":{\"file\":\"Schirn_Presse_Bayrle_Ausstellungsansicht_iPhone_Pieta_c_Norbert_Miguletz-464x580.jpg\",\"width\":464,\"height\":580,\"mime-type\":\"image\\\/jpeg\",\"filesize\":71555},\"mobile\":{\"file\":\"Schirn_Presse_Bayrle_Ausstellungsansicht_iPhone_Pieta_c_Norbert_Miguletz-576x720.jpg\",\"width\":576,\"height\":720,\"mime-type\":\"image\\\/jpeg\",\"filesize\":110066},\"hd\":{\"file\":\"Schirn_Presse_Bayrle_Ausstellungsansicht_iPhone_Pieta_c_Norbert_Miguletz-1024x1280.jpg\",\"width\":1024,\"height\":1280,\"mime-type\":\"image\\\/jpeg\",\"filesize\":346882},\"full\":{\"file\":\"Schirn_Presse_Bayrle_Ausstellungsansicht_iPhone_Pieta_c_Norbert_Miguletz-1536x1920.jpg\",\"width\":1536,\"height\":1920,\"mime-type\":\"image\\\/jpeg\",\"filesize\":760295},\"original\":{\"file\":\"Schirn_Presse_Bayrle_Ausstellungsansicht_iPhone_Pieta_c_Norbert_Miguletz.jpg\",\"width\":2835,\"height\":3543}},\n\"alt\" : \"A woman observes a geometric wool artwork in a modern gallery with neutral design.\",\n\"path\" : \"https:\\\/\\\/schirn.b-cdn.net\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/\",\n\"video\" : null,\n\"autoplay\" : null,\n\"youtube\" : null,\n\"youtubelabel\" : \"play\",\n\"brightness\" : 100,\n\"crop\" : {\"x\":0.5,\"y\":0.5},\n\"background\" : true,\n\"scale\" : 1,\n\"zoom\" : false,\n\"annotations\" : null}<\/script>\n<div class=\"height-container \" style=\"padding-bottom:124.97354497354%;   \">\n\t<div class=\"height-container-contents lazy-media-contents\">\n\t\n\t<div class=\"lazy-media-preview\" style=\"background-image: url('data:image\/jpeg;base64,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'); background-position: 50% 50%; height: 100%; width: 100%;\"><\/div>\n\n\t\t<lazy-media-inline inline-template>\n\t\t<div>\n\t\t\t<lazy-media :inline=\"true\" :alt=\"alt\" :sizes=\"sizes\" :scale=\"scale\" :zoom=\"zoom\" :brightness=\"brightness\" :path=\"path\" :video=\"video\" :autoplay=\"autoplay\" :youtube=\"youtube\" :crop=\"crop\" :youtubelabel=\"youtubelabel\" :annotations=\"annotations\" :background=\"background\" v-if=\"sizes\"><\/lazy-media>\n\t\t<\/div>\n\t<\/lazy-media-inline>\n\t\t\t<\/div>\n<\/div>\n\n\n\n\n\n\t\t<figcaption class=\"\" id=\"media_KO7nrn\">\n\t\t\t<div class=\"figcaption-wrapper\">\n\t\t\t\t\t\t\t<div class=\"lazy-media-image-label\">Thomas Bayrle: Be happy!, 2026, installation view, iPhone Piet\u00e0 (2017) <\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"lazy-media-image-description\">\u00a9 Christina Chandris, Rome; Schirn Kunsthalle Frankfurt 2026, photo: Norbert Miguletz <\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<\/figcaption>\n\t\n<\/figure>\n\n\t\t<\/div>\n<\/div>\n<\/div>\n\n\n\n\n<div  class='header-magazine-artwork-fg'>\n<div class=\"wp-block wp-block-ho-flash \" style=\"\">\n\n\t\t\t\t\t\t\t\t<div class=\"flash-animation-data\" data-animations='[{\"id\":\"full\",\"name\":\"Full\",\"types\":[{\"name\":\"y\",\"start\":\"-8\",\"end\":\"50\"}]},{\"id\":\"in\",\"name\":\"In\",\"types\":[]},{\"id\":\"out\",\"name\":\"Out\",\"types\":[]}]' data-target=\"\" data-animationsmobile='[{\"id\":\"full\",\"name\":\"Full\",\"types\":[{\"name\":\"y\",\"start\":\"-8\",\"end\":\"50\"}]},{\"id\":\"in\",\"name\":\"In\",\"types\":[]},{\"id\":\"out\",\"name\":\"Out\",\"types\":[]}]'>\n\t\t\t\t\t<flash-animation inline-template>\n\t\t\t\t\t\t<div class=\"flash-animation\" :class=\"classes\" ref=\"layer\">\n\t\t\t\t\t\t\t\n\n<div  class='flex-full-height flex-layout-align-space-evenly'>\n\n<div  class='container-fluid sizes-width-fill'>\n\n<div  class='row'>\n\n<div  class='col col-xs-12 margin-bottom-4 text-align-center color-fg-text-white'  data-motion-text=\"{&quot;child&quot;:&quot;.ho-sd-mag-h2&quot;,&quot;force&quot;:true,&quot;delay&quot;:0,&quot;speed&quot;:0.9,&quot;ease&quot;:&quot;expo.out&quot;}\">\n<h1 class='ho-sd-mag-h2' style=\"white-space: normal;\">Superform and supermeme. Thoughts on Thomas Bayrle\u2019s art and meme culture<\/h1>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/flash-animation>\n\t\t\t\t<\/div>\n\t\t\t\t\n<\/div>\n<\/div>\n<\/div>\n\n\n<div  class='container-fluid margin-bottom-7'>\n\n<div  class='row'>\n\n<div  class='col col-xs-12 col-md-4 col-md-offset-8 margin-bottom-5'><section class='wp-block-ho-pattern ' data-pattern='ho\/magazin-header-eigenschaften'>\n\n<div  class='magazine-header-props text-align-right'>\n\n<div  class='container-fluid cf-rem-max-width cf-side-1 cf-gutter-1'>\n\n<div  class='row'>\n\n<div  class='col col-xs-12'><div class=\"wp-block-ho-slot \"><p>04\/24\/2026<\/p><\/div>\n<\/div>\n<\/div>\n\n\n\n\n<div  class='row'>\n\n<div  class='col col-xs-12'>\n\n<div  class='margin-bottom-3'>\n\n<div  class='flex-align-center-right'>\n<div class=\"wp-block-ho-slot \"><p>7 min reading time<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<div class=\"wp-block-ho-slot \"><div class=\"container-fluid cf-rem-max-width cf-side-1 cf-gutter-1\"><div class=\"row\"><div class=\"col col-xs-12\"><div class=\"margin-bottom-3\"><div class=\"components-image-text-person-image-small-group flex-align-top-right\"><div class=\"col col-xs-12\"><div class=\"components-image-text-persons-line\"><span class=\"ho-sd-body\">Writer:<\/span><a href=\"https:\/\/www.schirn.de\/en\/beteiligte\/dominik-laute-en\/\" class=\"components-image-text-person-image-small\"><div class=\"components-image-text-person-image-small-text ho-sd-body\">Dominik Laute<\/div><div class=\"components-image-text-person-image-small-image\"><figure itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" class=\"lazy-media-inline \" role=\"group\" aria-describedby=\"media_6a494016caa11\"><script type=\"application\/json\">{\n\"id\" : 50877,\n\"sizes\" : {\"medium\":{\"file\":\"Laute_Dominik-c-uwe-dettmar-257x300.jpg\",\"width\":257,\"height\":300,\"mime-type\":\"image\\\/jpeg\",\"filesize\":13266},\"large\":{\"file\":\"Laute_Dominik-c-uwe-dettmar-878x1024.jpg\",\"width\":878,\"height\":1024,\"mime-type\":\"image\\\/jpeg\",\"filesize\":93488},\"medium_large\":{\"file\":\"Laute_Dominik-c-uwe-dettmar-768x896.jpg\",\"width\":768,\"height\":896,\"mime-type\":\"image\\\/jpeg\",\"filesize\":75690},\"small\":{\"file\":\"Laute_Dominik-c-uwe-dettmar-377x440.jpg\",\"width\":377,\"height\":440,\"mime-type\":\"image\\\/jpeg\",\"filesize\":24146},\"semi\":{\"file\":\"Laute_Dominik-c-uwe-dettmar-497x580.jpg\",\"width\":497,\"height\":580,\"mime-type\":\"image\\\/jpeg\",\"filesize\":38056},\"mobile\":{\"file\":\"Laute_Dominik-c-uwe-dettmar-617x720.jpg\",\"width\":617,\"height\":720,\"mime-type\":\"image\\\/jpeg\",\"filesize\":53481},\"original\":{\"file\":\"Laute_Dominik-c-uwe-dettmar.jpg\",\"width\":900,\"height\":1050}},\n\"alt\" : \"Portrait of a man with a bun, piercing, and necklace, set against a neutral background.\",\n\"path\" : \"https:\\\/\\\/schirn.b-cdn.net\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/\",\n\"video\" : null,\n\"autoplay\" : null,\n\"youtube\" : null,\n\"youtubelabel\" : \"play\",\n\"brightness\" : 100,\n\"crop\" : null,\n\"background\" : false,\n\"scale\" : 1,\n\"zoom\" : false,\n\"annotations\" : null}<\/script><div class=\"height-container \" style=\"padding-bottom:116.66666666667%;   \"><div class=\"height-container-contents lazy-media-contents\"><div class=\"lazy-media-preview\" style=\"background-image: url('data:image\/jpeg;base64,\/9j\/4AAQSkZJRgABAQEAYABgAAD\/\/gA7Q1JFQVRPUjogZ2QtanBlZyB2MS4wICh1c2luZyBJSkcgSlBFRyB2NjIpLCBxdWFsaXR5ID0gOTAK\/9sAQwADAgIDAgIDAwMDBAMDBAUIBQUEBAUKBwcGCAwKDAwLCgsLDQ4SEA0OEQ4LCxAWEBETFBUVFQwPFxgWFBgSFBUU\/9sAQwEDBAQFBAUJBQUJFA0LDRQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQU\/8AAEQgAHAAYAwEiAAIRAQMRAf\/EAB8AAAEFAQEBAQEBAAAAAAAAAAABAgMEBQYHCAkKC\/\/EALUQAAIBAwMCBAMFBQQEAAABfQECAwAEEQUSITFBBhNRYQcicRQygZGhCCNCscEVUtHwJDNicoIJChYXGBkaJSYnKCkqNDU2Nzg5OkNERUZHSElKU1RVVldYWVpjZGVmZ2hpanN0dXZ3eHl6g4SFhoeIiYqSk5SVlpeYmZqio6Slpqeoqaqys7S1tre4ubrCw8TFxsfIycrS09TV1tfY2drh4uPk5ebn6Onq8fLz9PX29\/j5+v\/EAB8BAAMBAQEBAQEBAQEAAAAAAAABAgMEBQYHCAkKC\/\/EALURAAIBAgQEAwQHBQQEAAECdwABAgMRBAUhMQYSQVEHYXETIjKBCBRCkaGxwQkjM1LwFWJy0QoWJDThJfEXGBkaJicoKSo1Njc4OTpDREVGR0hJSlNUVVZXWFlaY2RlZmdoaWpzdHV2d3h5eoKDhIWGh4iJipKTlJWWl5iZmqKjpKWmp6ipqrKztLW2t7i5usLDxMXGx8jJytLT1NXW19jZ2uLj5OXm5+jp6vLz9PX29\/j5+v\/aAAwDAQACEQMRAD8A+sNRMemWM9zIQiRKWJNfG2q+MvHun\/GBtYd9QtfCzzD980RMIj9fpX1t8W7K4u\/AepQ2z+XMyYDenNeIeOvFetx+FYfD0l\/pUjSRDaNnzbAOn1oA990i6i1XSrW8hlWeOZAwkUYDUVR+G8U8PgPRkuY\/LmFuu5cYxxRQB8\/ftB\/t2eCPDmk3uj+HJ\/7f1aRCitD\/AKpD6k96+Nbv9ry91WG0W70qFb23lDGRBywBzjNfPpYg5B5qyEVojOVHmetAH7AfBb9qPwR8WdDsYrHUorLVFjVJLG5YI4YDBx60V+P1hqFzpk6XNpPJbzocrJGxUg\/UUUAf\/9k='); background-position: 50% 50%; height: 100%; width: 100%;\"><\/div><div class=\"lazy-media loaded\"><img decoding=\"async\" src=\"https:\/\/schirn.b-cdn.net\/wp-content\/uploads\/2026\/04\/Laute_Dominik-c-uwe-dettmar.jpg\" srcset=\"https:\/\/schirn.b-cdn.net\/wp-content\/uploads\/2026\/04\/Laute_Dominik-c-uwe-dettmar.jpg 900w, https:\/\/schirn.b-cdn.net\/wp-content\/uploads\/2026\/04\/Laute_Dominik-c-uwe-dettmar-257x300.jpg 257w, https:\/\/schirn.b-cdn.net\/wp-content\/uploads\/2026\/04\/Laute_Dominik-c-uwe-dettmar-878x1024.jpg 878w, https:\/\/schirn.b-cdn.net\/wp-content\/uploads\/2026\/04\/Laute_Dominik-c-uwe-dettmar-768x896.jpg 768w, https:\/\/schirn.b-cdn.net\/wp-content\/uploads\/2026\/04\/Laute_Dominik-c-uwe-dettmar-377x440.jpg 377w, https:\/\/schirn.b-cdn.net\/wp-content\/uploads\/2026\/04\/Laute_Dominik-c-uwe-dettmar-497x580.jpg 497w, https:\/\/schirn.b-cdn.net\/wp-content\/uploads\/2026\/04\/Laute_Dominik-c-uwe-dettmar-617x720.jpg 617w\" sizes=\"(max-width: 763px) 100vw, (min-width: 764px) and (max-width: 1023px) 100vw, (min-width: 1024px) 100vw\" alt=\"Portrait of a man with a bun, piercing, and necklace, set against a neutral background.\" loading=\"lazy\" \/><\/div><\/div><\/div><\/figure><\/div><\/a><a href=\"https:\/\/www.schirn.de\/en\/beteiligte\/lorenzo-graf-en\/\" class=\"components-image-text-person-image-small\"><div class=\"components-image-text-person-image-small-text ho-sd-body\">Lorenzo Graf<\/div><div class=\"components-image-text-person-image-small-image\"><figure itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" class=\"lazy-media-inline \" role=\"group\" aria-describedby=\"media_6a494016cb30c\"><script type=\"application\/json\">{\n\"id\" : 50875,\n\"sizes\" : {\"medium\":{\"file\":\"Bild1_Foto-Uwe-Detthmar-257x300.jpg\",\"width\":257,\"height\":300,\"mime-type\":\"image\\\/jpeg\",\"filesize\":13044},\"original\":{\"file\":\"Bild1_Foto-Uwe-Detthmar.jpg\",\"width\":282,\"height\":329}},\n\"alt\" : \"Portrait of a man with medium-length hair looking at the camera against a neutral background. Black and white.\",\n\"path\" : \"https:\\\/\\\/schirn.b-cdn.net\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/\",\n\"video\" : null,\n\"autoplay\" : null,\n\"youtube\" : null,\n\"youtubelabel\" : \"play\",\n\"brightness\" : 100,\n\"crop\" : null,\n\"background\" : false,\n\"scale\" : 1,\n\"zoom\" : false,\n\"annotations\" : null}<\/script><div class=\"height-container \" style=\"padding-bottom:116.66666666667%;   \"><div class=\"height-container-contents lazy-media-contents\"><div class=\"lazy-media-preview\" style=\"background-image: url('data:image\/jpeg;base64,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'); background-position: 50% 50%; height: 100%; width: 100%;\"><\/div><div class=\"lazy-media loaded\"><img decoding=\"async\" src=\"https:\/\/schirn.b-cdn.net\/wp-content\/uploads\/2026\/04\/Bild1_Foto-Uwe-Detthmar.jpg\" srcset=\"https:\/\/schirn.b-cdn.net\/wp-content\/uploads\/2026\/04\/Bild1_Foto-Uwe-Detthmar.jpg 282w, https:\/\/schirn.b-cdn.net\/wp-content\/uploads\/2026\/04\/Bild1_Foto-Uwe-Detthmar-257x300.jpg 257w\" sizes=\"(max-width: 763px) 100vw, (min-width: 764px) and (max-width: 1023px) 100vw, (min-width: 1024px) 100vw\" alt=\"Portrait of a man with medium-length hair looking at the camera against a neutral background. Black and white.\" loading=\"lazy\" \/><\/div><\/div><\/div><\/figure><\/div><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"col col-xs-12\"><div class=\"margin-bottom-3\"><div class=\"flex-align-top-right\"><a href=\"https:\/\/www.schirn.de\/en\/kuenstler\/thomas-bayrle-en\/\" class=\"components-image-text-person-image-small\"><div class=\"components-image-text-person-image-small-text ho-sd-body\">Thomas Bayrle<\/div><div class=\"components-image-text-person-image-small-image\"><\/div><\/a><\/div><\/div><\/div><div class=\"col col-xs-12\"><div class=\"wp-block-ho-div\"><div class=\"ho-tag-group flex-align-top-right\"><div class=\"ho-tag is-tertiary\"><a href=\"https:\/\/www.schirn.de\/en\/hauptkategorie\/context-en\/\" class=\"ho-tag-label\">Context<\/a><\/div><\/div><\/div><\/div><div class=\"col col-xs-12\"><div class=\"wp-block-ho-div\"><div class=\"ho-tag-group flex-align-top-right\"><div class=\"ho-tag is-primary\"><a href=\"https:\/\/www.schirn.de\/en\/tag\/exhibition\/\" class=\"ho-tag-label\">Exhibition<\/a><\/div><div class=\"ho-tag is-primary\"><a href=\"https:\/\/www.schirn.de\/en\/tag\/photography-film\/\" class=\"ho-tag-label\">Photography &amp; Film<\/a><\/div><div class=\"ho-tag is-primary\"><a href=\"https:\/\/www.schirn.de\/en\/tag\/society\/\" class=\"ho-tag-label\">Society<\/a><\/div><div class=\"ho-tag is-primary\"><a href=\"https:\/\/www.schirn.de\/en\/tag\/contemporary-art\/\" class=\"ho-tag-label\">Contemporary Art<\/a><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/section><\/div>\n<\/div>\n\n\n\n\n<div  class='row'>\n\n<div  class='col col-xs-12 last-xs col-md-8'>\t<p class='ho-sd-h4'>1967 \u2013 an episode of the \u201cSpider-Man\u201d comic series is broadcast from which, some 50 years later, an image was taken that formed the basis for a meme that went viral. That same year, Thomas Bayrle started making silkscreens of mass-produced consumer items, centering on the compositional principle of the \u201csuperform.\u201d Just a coincidence?<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n<section class='wp-block-ho-pattern toggle-optional-headline toggle-optional-button' data-pattern='ho\/text-option-headline-button'>\n\n<div  class='margin-bottom-7'>\n\n<div  class='container-fluid cf-gutter-5 cf-side-5'>\n\n<div  class='row ho-pattern-optional-headline'>\n\n<div  class='col col-md-6 col-xs-12'>\n\n<div  class='padding-bottom-4'>\n<h2 class='ho-sd-h3' style=\"white-space: normal;\">Lorem ipsum<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n<div  class='row'>\n\n<div  class='col col-md-6 col-xs-12'>\n\n<div class=\"wp-block-ho-div\">\t<p class='ho-sd-body'>We propose a critical reading of the current meme culture that interlocks with Bayrle\u2019s superform. But what exactly is a meme? An Internet meme is an image that invites recognizability. Personal experiences (places, moments, behavioral patterns, or interpersonal dynamics) are collectively anchored and brought to life through the use of a shared stock of images from cultural references. The sharing of the meme turns a personal experience into a shared experience that says: \u201cYou, too: You have also experienced this.\u201d Yet this shared experience does not arise until the moment in which a personal experience is imitated and spread in image form \u2013 the meme is a product of imitation.<br><br>So how does that work? The way memes function is about as complicated as a spider\u2019s web, and there is an entire science devoted to it, namely memetics. Let\u2019s take the Spider-Man Bayrle meme as an example, which we created in three steps specially for this article. <\/p>\n<\/div>\n<\/div>\n\n\n\n\n<div  class='col col-xs-12 ho-pattern-optional-button padding-top-4'>\n\n<div  class='wp-block-ho-buttons '>\n<div class=\"wp-block-ho-buttons-item\">\n\t<a href=\"https:\/\/www.google.de\/\"  target=\"\" role=\"button\" aria-pressed=\"false\" rel=\"nofollow\" class=\"ho-button is-primary mobile-full-width\">\n\t\t\t\t<span class=\"ho-button-label \">Lorem Ipsum<\/span>\n\t<\/a>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n<section class='wp-block-ho-pattern toggle-optional-headline show-optional-headline' data-pattern='ho\/text-medien-bild-text-links-grosses-bild-rechts-option-headline'>\n\n<div  class='margin-bottom-7'>\n\n<div  class='container-fluid cf-gutter-5 cf-side-1'>\n\n<div  class='row'>\n\n<div  class='col col-xs-12 col-md-6  mobile-margin-bottom-4'>\n\n<div  class='container-fluid cf-gutter-1 cf-side-5'>\n\n<div  class='row'>\n\n<div  class='col col-xs-12'>\n\n<div  class='mobile-margin-bottom-5'>\n\n<div  class='padding-bottom-4 ho-pattern-optional-headline'>\n<h2 class='ho-sd-h3' style=\"white-space: normal;\">The mimetic \u201cYou, too\u201d structure of the meme<\/h2>\n<\/div>\n\n\n\t<p class='ho-sd-body'><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-violett-color\"><strong>Step 1<\/strong><\/mark>: We start out by selecting a \u201cmeme template.\u201d It should appeal to the masses and also give each individual an opportunity to find themselves reflected in it. So, let\u2019s take Spider-Man: a superhero figure in pop culture who functions as someone to identify with and a commonplace in equal measure. Over and above this relationship of individual and mass, the image, for its part, is relatively insignificant and replaceable. The three figures point at each other, and what this actually has to do with us is initially unclear \u2013 a potential meme.<br><br><strong>Step 2<\/strong>: We replace the Spider-Man heads with Thomas Bayrle\u2019s head and add a picture caption. The meme\u2019s significance becomes clear and something concrete is stated. From the mass of possible experiences the meme could express, we now discern a single, personal experience, that can itself be shared and thus transformed into a shared experience.<br><br><strong>Step 3<\/strong>: We share the meme (in this case with you, the SCHIRN MAG readers). What, until that point, was only a potentially shared experience now becomes a reality. Through the sharing of the meme, its \u201cYou, too\u201d moment is triggered with the suggestive statement the image conveys: \u201cYou, too, saw the exhibition in the SCHIRN and know what we are getting at.\u201d The offering of an experience is now there, ready to be spread.<br><br>A few more explanations are probably in order. Before you start thinking that we simply want to confuse you, let\u2019s finally get round to talking about Thomas Bayrle and the superform.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n<div  class='col col-md-5 col-md-offset-1 col-xs-offset-2 col-xs-10'>\n\n<div class=\"wp-block-ho-div\"><figure itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" class=\"lazy-media-inline \" role=\"group\" aria-describedby=\"media_3gzU3J\">\n<script type=\"application\/json\">{\n\"id\" : 50905,\n\"sizes\" : {\"medium\":{\"file\":\"Supermeme-Nach-dem-Besuch-in-der-SCHIRN-295x300.jpg\",\"width\":295,\"height\":300,\"mime-type\":\"image\\\/jpeg\",\"filesize\":30376},\"small\":{\"file\":\"Supermeme-Nach-dem-Besuch-in-der-SCHIRN-432x440.jpg\",\"width\":432,\"height\":440,\"mime-type\":\"image\\\/jpeg\",\"filesize\":51282},\"original\":{\"file\":\"Supermeme-Nach-dem-Besuch-in-der-SCHIRN.jpg\",\"width\":440,\"height\":448}},\n\"alt\" : \"Three Spider-Man figures point at each other, featuring faces of individuals, with humorous text about a visit.\",\n\"path\" : \"https:\\\/\\\/schirn.b-cdn.net\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/\",\n\"video\" : null,\n\"autoplay\" : null,\n\"youtube\" : null,\n\"youtubelabel\" : \"play\",\n\"brightness\" : 100,\n\"crop\" : null,\n\"background\" : false,\n\"scale\" : 1,\n\"zoom\" : false,\n\"annotations\" : null}<\/script>\n<div class=\"height-container \" style=\"padding-bottom:101.81818181818%;   \">\n\t<div class=\"height-container-contents lazy-media-contents\">\n\t\n\t<div class=\"lazy-media-preview\" style=\"background-image: url('data:image\/jpeg;base64,\/9j\/4AAQSkZJRgABAQEAYABgAAD\/\/gA7Q1JFQVRPUjogZ2QtanBlZyB2MS4wICh1c2luZyBJSkcgSlBFRyB2NjIpLCBxdWFsaXR5ID0gOTAK\/9sAQwADAgIDAgIDAwMDBAMDBAUIBQUEBAUKBwcGCAwKDAwLCgsLDQ4SEA0OEQ4LCxAWEBETFBUVFQwPFxgWFBgSFBUU\/9sAQwEDBAQFBAUJBQUJFA0LDRQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQU\/8AAEQgAGAAYAwEiAAIRAQMRAf\/EAB8AAAEFAQEBAQEBAAAAAAAAAAABAgMEBQYHCAkKC\/\/EALUQAAIBAwMCBAMFBQQEAAABfQECAwAEEQUSITFBBhNRYQcicRQygZGhCCNCscEVUtHwJDNicoIJChYXGBkaJSYnKCkqNDU2Nzg5OkNERUZHSElKU1RVVldYWVpjZGVmZ2hpanN0dXZ3eHl6g4SFhoeIiYqSk5SVlpeYmZqio6Slpqeoqaqys7S1tre4ubrCw8TFxsfIycrS09TV1tfY2drh4uPk5ebn6Onq8fLz9PX29\/j5+v\/EAB8BAAMBAQEBAQEBAQEAAAAAAAABAgMEBQYHCAkKC\/\/EALURAAIBAgQEAwQHBQQEAAECdwABAgMRBAUhMQYSQVEHYXETIjKBCBRCkaGxwQkjM1LwFWJy0QoWJDThJfEXGBkaJicoKSo1Njc4OTpDREVGR0hJSlNUVVZXWFlaY2RlZmdoaWpzdHV2d3h5eoKDhIWGh4iJipKTlJWWl5iZmqKjpKWmp6ipqrKztLW2t7i5usLDxMXGx8jJytLT1NXW19jZ2uLj5OXm5+jp6vLz9PX29\/j5+v\/aAAwDAQACEQMRAD8A6TU\/Acnwl8LWlt4O137RPagi2sbjY+\/J5rynw\/8AtD6zpmm63o+qXBj1j+0CsMaW4wAfvDNeR\/DPX9VttcstQ1gX9zaBQ7FJTuXPQjNX\/EPhnUdW8X6hq8HmW9ukwuIkc8tnqWrrxGGxEYc0lo7NPqepl6wbnTUpXlrzJ7LXT9D3LUdU1\/ULSz0a41GGW2uoxMI41HGex96K8\/8AhLbyXfjy5L3Us0ccWQXOVz6CivzfO8Zi8BiVRTtont3PvsBLD1qblQta7Wnkd\/4N8JeHrxbq31NHtp2G5SGCJtHQfWuyHgPwrKqwfawGMIZmNwuPpRRX6zWvCXuyZ+RRqOoveOM8SeGND8JXtumiSStNsw8glDLg\/SiiiumnQpzipVFzPu9TKdaadoOy8tD\/2Q=='); background-position: 50% 50%; height: 100%; width: 100%;\"><\/div>\n\n\t\n<div class=\"lazy-media loaded\">\n\t<img decoding=\"async\" src=\"https:\/\/schirn.b-cdn.net\/wp-content\/uploads\/2026\/04\/Supermeme-Nach-dem-Besuch-in-der-SCHIRN.jpg\" srcset=\"https:\/\/schirn.b-cdn.net\/wp-content\/uploads\/2026\/04\/Supermeme-Nach-dem-Besuch-in-der-SCHIRN.jpg 440w, https:\/\/schirn.b-cdn.net\/wp-content\/uploads\/2026\/04\/Supermeme-Nach-dem-Besuch-in-der-SCHIRN-295x300.jpg 295w, https:\/\/schirn.b-cdn.net\/wp-content\/uploads\/2026\/04\/Supermeme-Nach-dem-Besuch-in-der-SCHIRN-432x440.jpg 432w\" sizes=\"(max-width: 763px) 100vw, (min-width: 764px) and (max-width: 1023px) 50vw, (min-width: 1024px) 50vw\" alt=\"Three Spider-Man figures point at each other, featuring faces of individuals, with humorous text about a visit.\" loading=\"lazy\" \/>\n<\/div>\t\t<\/div>\n<\/div>\n\n\n\n\n\n\n<\/figure>\n\n\t\t\n\n<figcaption id=\"media_3gzU3J\">\n\t<div class=\"figcaption-wrapper\">\n\t\t\t\t\t\t\t<div class=\"lazy-media-image-description\">Autoren-Meme auf Basis des \u201cpointing spiderman meme\u201d<\/div>\n\t\t\t<\/div>\n<\/figcaption>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n<section class='wp-block-ho-pattern ' data-pattern='ho\/medien-bild-zentriert'>\n\n<div  class='margin-bottom-7'>\n\n<div  class='container-fluid cf-gutter-5 cf-side-5'>\n\n<div  class='row'>\n\n<div  class='col col-md-6 col-md-offset-3 col-xs-10 col-xs-offset-1'>\n\n<div class=\"wp-block-ho-div\"><figure itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" class=\"lazy-media-inline \" role=\"group\" aria-describedby=\"media_3gzU3J\">\n<script type=\"application\/json\">{\n\"id\" : 48216,\n\"sizes\" : {\"medium\":{\"file\":\"Schirn_Presse_Bayrle_Ausstellungsansicht_c_Norbert_Miguletz_1-300x225.jpg\",\"width\":300,\"height\":225,\"mime-type\":\"image\\\/jpeg\",\"filesize\":20489},\"large\":{\"file\":\"Schirn_Presse_Bayrle_Ausstellungsansicht_c_Norbert_Miguletz_1-1024x768.jpg\",\"width\":1024,\"height\":768,\"mime-type\":\"image\\\/jpeg\",\"filesize\":210018},\"medium_large\":{\"file\":\"Schirn_Presse_Bayrle_Ausstellungsansicht_c_Norbert_Miguletz_1-768x576.jpg\",\"width\":768,\"height\":576,\"mime-type\":\"image\\\/jpeg\",\"filesize\":119029},\"1536x1536\":{\"file\":\"Schirn_Presse_Bayrle_Ausstellungsansicht_c_Norbert_Miguletz_1-1536x1152.jpg\",\"width\":1536,\"height\":1152,\"mime-type\":\"image\\\/jpeg\",\"filesize\":472491},\"2048x2048\":{\"file\":\"Schirn_Presse_Bayrle_Ausstellungsansicht_c_Norbert_Miguletz_1-2048x1536.jpg\",\"width\":2048,\"height\":1536,\"mime-type\":\"image\\\/jpeg\",\"filesize\":827492},\"small\":{\"file\":\"Schirn_Presse_Bayrle_Ausstellungsansicht_c_Norbert_Miguletz_1-440x330.jpg\",\"width\":440,\"height\":330,\"mime-type\":\"image\\\/jpeg\",\"filesize\":40737},\"semi\":{\"file\":\"Schirn_Presse_Bayrle_Ausstellungsansicht_c_Norbert_Miguletz_1-580x435.jpg\",\"width\":580,\"height\":435,\"mime-type\":\"image\\\/jpeg\",\"filesize\":68584},\"mobile\":{\"file\":\"Schirn_Presse_Bayrle_Ausstellungsansicht_c_Norbert_Miguletz_1-720x540.jpg\",\"width\":720,\"height\":540,\"mime-type\":\"image\\\/jpeg\",\"filesize\":104639},\"hd\":{\"file\":\"Schirn_Presse_Bayrle_Ausstellungsansicht_c_Norbert_Miguletz_1-1280x960.jpg\",\"width\":1280,\"height\":960,\"mime-type\":\"image\\\/jpeg\",\"filesize\":327445},\"full\":{\"file\":\"Schirn_Presse_Bayrle_Ausstellungsansicht_c_Norbert_Miguletz_1-1920x1440.jpg\",\"width\":1920,\"height\":1440,\"mime-type\":\"image\\\/jpeg\",\"filesize\":729898},\"original\":{\"file\":\"Schirn_Presse_Bayrle_Ausstellungsansicht_c_Norbert_Miguletz_1.jpg\",\"width\":3543,\"height\":2658}},\n\"alt\" : \"Modern art gallery featuring displayed tapestries and paintings in creative patterns and vibrant colors.\",\n\"path\" : \"https:\\\/\\\/schirn.b-cdn.net\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/\",\n\"video\" : null,\n\"autoplay\" : null,\n\"youtube\" : null,\n\"youtubelabel\" : \"play\",\n\"brightness\" : 100,\n\"crop\" : null,\n\"background\" : false,\n\"scale\" : 1,\n\"zoom\" : false,\n\"annotations\" : null}<\/script>\n<div class=\"height-container \" style=\"padding-bottom:75.02116850127%;   \">\n\t<div class=\"height-container-contents lazy-media-contents\">\n\t\n\t<div class=\"lazy-media-preview\" style=\"background-image: url('data:image\/jpeg;base64,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'); background-position: 50% 50%; height: 100%; width: 100%;\"><\/div>\n\n\t\n<div class=\"lazy-media loaded\">\n\t<img decoding=\"async\" src=\"https:\/\/schirn.b-cdn.net\/wp-content\/uploads\/2026\/02\/Schirn_Presse_Bayrle_Ausstellungsansicht_c_Norbert_Miguletz_1-1920x1440.jpg\" srcset=\"https:\/\/schirn.b-cdn.net\/wp-content\/uploads\/2026\/02\/Schirn_Presse_Bayrle_Ausstellungsansicht_c_Norbert_Miguletz_1-1920x1440.jpg 1920w, https:\/\/schirn.b-cdn.net\/wp-content\/uploads\/2026\/02\/Schirn_Presse_Bayrle_Ausstellungsansicht_c_Norbert_Miguletz_1-300x225.jpg 300w, https:\/\/schirn.b-cdn.net\/wp-content\/uploads\/2026\/02\/Schirn_Presse_Bayrle_Ausstellungsansicht_c_Norbert_Miguletz_1-1024x768.jpg 1024w, https:\/\/schirn.b-cdn.net\/wp-content\/uploads\/2026\/02\/Schirn_Presse_Bayrle_Ausstellungsansicht_c_Norbert_Miguletz_1-768x576.jpg 768w, https:\/\/schirn.b-cdn.net\/wp-content\/uploads\/2026\/02\/Schirn_Presse_Bayrle_Ausstellungsansicht_c_Norbert_Miguletz_1-1536x1152.jpg 1536w, https:\/\/schirn.b-cdn.net\/wp-content\/uploads\/2026\/02\/Schirn_Presse_Bayrle_Ausstellungsansicht_c_Norbert_Miguletz_1-2048x1536.jpg 2048w, https:\/\/schirn.b-cdn.net\/wp-content\/uploads\/2026\/02\/Schirn_Presse_Bayrle_Ausstellungsansicht_c_Norbert_Miguletz_1-440x330.jpg 440w, https:\/\/schirn.b-cdn.net\/wp-content\/uploads\/2026\/02\/Schirn_Presse_Bayrle_Ausstellungsansicht_c_Norbert_Miguletz_1-580x435.jpg 580w, https:\/\/schirn.b-cdn.net\/wp-content\/uploads\/2026\/02\/Schirn_Presse_Bayrle_Ausstellungsansicht_c_Norbert_Miguletz_1-720x540.jpg 720w, https:\/\/schirn.b-cdn.net\/wp-content\/uploads\/2026\/02\/Schirn_Presse_Bayrle_Ausstellungsansicht_c_Norbert_Miguletz_1-1280x960.jpg 1280w\" sizes=\"(max-width: 763px) 100vw, (qmin-width: 764px) and (max-width: 1023px) 100vw, (min-width: 1024px) 100vw\" alt=\"Modern art gallery featuring displayed tapestries and paintings in creative patterns and vibrant colors.\" loading=\"lazy\" \/>\n<\/div>\t\t<\/div>\n<\/div>\n\n\n\n\n\n\n<\/figure>\n\n\t\t\n\n<figcaption id=\"media_3gzU3J\">\n\t<div class=\"figcaption-wrapper\">\n\t\t\t\t\t<div class=\"lazy-media-image-label\">Thomas Bayrle: Be Happy!, 2026, installation view<\/div>\n\t\t\t\t\t\t\t<div class=\"lazy-media-image-description\">\u00a9 Schirn Kunsthalle Frankfurt 2026, photo: Norbert Miguletz<\/div>\n\t\t\t<\/div>\n<\/figcaption>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n<section class='wp-block-ho-pattern toggle-optional-headline show-optional-headline' data-pattern='ho\/text-medien-bild-text-links-grosses-bild-rechts-option-headline'>\n\n<div  class='margin-bottom-7'>\n\n<div  class='container-fluid cf-gutter-5 cf-side-1'>\n\n<div  class='row'>\n\n<div  class='col col-xs-12 col-md-6  mobile-margin-bottom-4'>\n\n<div  class='container-fluid cf-gutter-1 cf-side-5'>\n\n<div  class='row'>\n\n<div  class='col col-xs-12'>\n\n<div  class='mobile-margin-bottom-5'>\n\n<div  class='padding-bottom-4 ho-pattern-optional-headline'>\n<h2 class='ho-sd-h3' style=\"white-space: normal;\">The superform\u2019s memetic qualities<\/h2>\n<\/div>\n\n\n\t<p class='ho-sd-body'>After all, we already know this three-step process from Bayrle\u2019s superform. It gives rise to an overall image through the repeating and interweaving of one single motif which, in turn, often represents the same thing as the overall image, as is the case in his well-known 1969 series of VW Beetles.<br><br>As we have seen, in the case of a meme, an ostensibly personal experience is shown to have a mass underbelly. The production of an image also comes into play with the superform, but in a way that visualizes it as a mass phenomenon; hence, the contours of the personal can only become apparent through their mass repetition. The mass is reinforced by the repetition of the personal but always remains in the background, and the personal can only appear in the first place against that background.<br><br>In other words, the superform is not only a compositional pictorial principle but the critical visualization of a logic of production. Bayrle\u2019s repetitive image form reflects the market logic of post-war economic reconstruction in West Germany \u2013 a logic that conveyed a sense of freedom through the consumption of mass-produced commodities. Here, the superform reflects how the mass production of commodities goes hand in hand with a consumable way of life. Goods exude meanings, fantasies, and wishes that are accepted and embodied in consumerism or the drive to consume, and thus enable the individual to identify and position themselves, and thus to communicate. Bayrle often uses the theme of the car, which is a prime example of this. What counts is the symbolic character, the commodity as image. The superform draws attention to precisely this image status and shows how human relationships are replaced by their relationships to the commodity as image object. Individuality becomes visible as something mass-produced. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n<div  class='col col-md-5 col-md-offset-1 col-xs-offset-2 col-xs-10'>\n\n<div class=\"wp-block-ho-div\">\t<figure itemscope=\"itemscope\" itemtype=\"http:\/\/schema.org\/ImageObject\" role=\"group\" aria-describedby=\"media_3gzU3J\">\n\t\t<img\n\t\t\tsrc=\"https:\/\/media.mutualart.com\/Images\/2023_09\/06\/14\/144705394\/---vw-rot---1969--OWG9B.Jpeg\"\n\t\t\tloading=\"lazy\"\n\t\t\tclass=\"external-image-class\"\n\t\t\/>\n\t<\/figure>\n\t\n\n<figcaption id=\"media_3gzU3J\">\n\t<div class=\"figcaption-wrapper\">\n\t\t\t\t\t<div class=\"lazy-media-image-label\">Thomas Bayrle, VW Red, 1969, silk-screen print, 58.1 x 82.5 cm<\/div>\n\t\t\t\t\t\t\t<div class=\"lazy-media-image-description\">Image via <a href=\"https:\/\/media.mutualart.com\/Images\/2023_09\/06\/14\/144705394\/---vw-rot---1969--OWG9B.Jpeg\">mutualart.com<\/a><\/div>\n\t\t\t<\/div>\n<\/figcaption>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n<section class='wp-block-ho-pattern ' data-pattern='ho\/medien-bild-zentriert'>\n\n<div  class='margin-bottom-7'>\n\n<div  class='container-fluid cf-gutter-5 cf-side-5'>\n\n<div  class='row'>\n\n<div  class='col col-md-6 col-md-offset-3 col-xs-10 col-xs-offset-1'>\n\n<div class=\"wp-block-ho-div\"><figure itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" class=\"lazy-media-inline \" role=\"group\" aria-describedby=\"media_3gzU3J\">\n<script type=\"application\/json\">{\n\"id\" : 44268,\n\"sizes\" : {\"medium\":{\"file\":\"Schirn_Presse_Bayrle_Kim_Kardashian_XII_2021_c_Wolfgang_Guenzel-2-253x300.jpg\",\"width\":253,\"height\":300,\"mime-type\":\"image\\\/jpeg\",\"filesize\":56419},\"large\":{\"file\":\"Schirn_Presse_Bayrle_Kim_Kardashian_XII_2021_c_Wolfgang_Guenzel-2-865x1024.jpg\",\"width\":865,\"height\":1024,\"mime-type\":\"image\\\/jpeg\",\"filesize\":668812},\"medium_large\":{\"file\":\"Schirn_Presse_Bayrle_Kim_Kardashian_XII_2021_c_Wolfgang_Guenzel-2-768x909.jpg\",\"width\":768,\"height\":909,\"mime-type\":\"image\\\/jpeg\",\"filesize\":536858},\"1536x1536\":{\"file\":\"Schirn_Presse_Bayrle_Kim_Kardashian_XII_2021_c_Wolfgang_Guenzel-2-1297x1536.jpg\",\"width\":1297,\"height\":1536,\"mime-type\":\"image\\\/jpeg\",\"filesize\":1310969},\"2048x2048\":{\"file\":\"Schirn_Presse_Bayrle_Kim_Kardashian_XII_2021_c_Wolfgang_Guenzel-2-1730x2048.jpg\",\"width\":1730,\"height\":2048,\"mime-type\":\"image\\\/jpeg\",\"filesize\":1987907},\"small\":{\"file\":\"Schirn_Presse_Bayrle_Kim_Kardashian_XII_2021_c_Wolfgang_Guenzel-2-372x440.jpg\",\"width\":372,\"height\":440,\"mime-type\":\"image\\\/jpeg\",\"filesize\":128628},\"semi\":{\"file\":\"Schirn_Presse_Bayrle_Kim_Kardashian_XII_2021_c_Wolfgang_Guenzel-2-490x580.jpg\",\"width\":490,\"height\":580,\"mime-type\":\"image\\\/jpeg\",\"filesize\":226629},\"mobile\":{\"file\":\"Schirn_Presse_Bayrle_Kim_Kardashian_XII_2021_c_Wolfgang_Guenzel-2-608x720.jpg\",\"width\":608,\"height\":720,\"mime-type\":\"image\\\/jpeg\",\"filesize\":344391},\"hd\":{\"file\":\"Schirn_Presse_Bayrle_Kim_Kardashian_XII_2021_c_Wolfgang_Guenzel-2-1081x1280.jpg\",\"width\":1081,\"height\":1280,\"mime-type\":\"image\\\/jpeg\",\"filesize\":987682},\"full\":{\"file\":\"Schirn_Presse_Bayrle_Kim_Kardashian_XII_2021_c_Wolfgang_Guenzel-2-1621x1920.jpg\",\"width\":1621,\"height\":1920,\"mime-type\":\"image\\\/jpeg\",\"filesize\":1814626},\"original\":{\"file\":\"Schirn_Presse_Bayrle_Kim_Kardashian_XII_2021_c_Wolfgang_Guenzel-2.jpg\",\"width\":2705,\"height\":3203}},\n\"alt\" : \"Artistic depiction of a face made of colored lines and shapes in red, black, and white.\",\n\"path\" : \"https:\\\/\\\/schirn.b-cdn.net\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/\",\n\"video\" : null,\n\"autoplay\" : null,\n\"youtube\" : null,\n\"youtubelabel\" : \"play\",\n\"brightness\" : 100,\n\"crop\" : null,\n\"background\" : false,\n\"scale\" : 1,\n\"zoom\" : false,\n\"annotations\" : null}<\/script>\n<div class=\"height-container \" style=\"padding-bottom:118.41035120148%; 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background-position: 50% 50%; height: 100%; width: 100%;\"><\/div>\n\n\t\n<div class=\"lazy-media loaded\">\n\t<img decoding=\"async\" src=\"https:\/\/schirn.b-cdn.net\/wp-content\/uploads\/2025\/11\/Schirn_Presse_Bayrle_Kim_Kardashian_XII_2021_c_Wolfgang_Guenzel-2-1621x1920.jpg\" srcset=\"https:\/\/schirn.b-cdn.net\/wp-content\/uploads\/2025\/11\/Schirn_Presse_Bayrle_Kim_Kardashian_XII_2021_c_Wolfgang_Guenzel-2-1621x1920.jpg 1621w, https:\/\/schirn.b-cdn.net\/wp-content\/uploads\/2025\/11\/Schirn_Presse_Bayrle_Kim_Kardashian_XII_2021_c_Wolfgang_Guenzel-2-253x300.jpg 253w, https:\/\/schirn.b-cdn.net\/wp-content\/uploads\/2025\/11\/Schirn_Presse_Bayrle_Kim_Kardashian_XII_2021_c_Wolfgang_Guenzel-2-865x1024.jpg 865w, https:\/\/schirn.b-cdn.net\/wp-content\/uploads\/2025\/11\/Schirn_Presse_Bayrle_Kim_Kardashian_XII_2021_c_Wolfgang_Guenzel-2-768x909.jpg 768w, https:\/\/schirn.b-cdn.net\/wp-content\/uploads\/2025\/11\/Schirn_Presse_Bayrle_Kim_Kardashian_XII_2021_c_Wolfgang_Guenzel-2-1297x1536.jpg 1297w, https:\/\/schirn.b-cdn.net\/wp-content\/uploads\/2025\/11\/Schirn_Presse_Bayrle_Kim_Kardashian_XII_2021_c_Wolfgang_Guenzel-2-1730x2048.jpg 1730w, https:\/\/schirn.b-cdn.net\/wp-content\/uploads\/2025\/11\/Schirn_Presse_Bayrle_Kim_Kardashian_XII_2021_c_Wolfgang_Guenzel-2-372x440.jpg 372w, https:\/\/schirn.b-cdn.net\/wp-content\/uploads\/2025\/11\/Schirn_Presse_Bayrle_Kim_Kardashian_XII_2021_c_Wolfgang_Guenzel-2-490x580.jpg 490w, https:\/\/schirn.b-cdn.net\/wp-content\/uploads\/2025\/11\/Schirn_Presse_Bayrle_Kim_Kardashian_XII_2021_c_Wolfgang_Guenzel-2-608x720.jpg 608w, https:\/\/schirn.b-cdn.net\/wp-content\/uploads\/2025\/11\/Schirn_Presse_Bayrle_Kim_Kardashian_XII_2021_c_Wolfgang_Guenzel-2-1081x1280.jpg 1081w\" sizes=\"(max-width: 763px) 100vw, (qmin-width: 764px) and (max-width: 1023px) 100vw, (min-width: 1024px) 100vw\" alt=\"Artistic depiction of a face made of colored lines and shapes in red, black, and white.\" loading=\"lazy\" \/>\n<\/div>\t\t<\/div>\n<\/div>\n\n\n\n\n\n\n<\/figure>\n\n\t\t\n\n<figcaption id=\"media_3gzU3J\">\n\t<div class=\"figcaption-wrapper\">\n\t\t\t\t\t<div class=\"lazy-media-image-label\">Thomas Bayrle, Kim Kardashian XII, 2021 fine art pigment print on paper, 98 x 87 cm<\/div>\n\t\t\t\t\t\t\t<div class=\"lazy-media-image-description\">\u00a9 Thomas Bayrle, VG Bild-Kunst, Bonn 2025, Courtesy the artist and Gladstone Gallery, New York, Photo: Wolfgang G\u00fcnzel<\/div>\n\t\t\t<\/div>\n<\/figcaption>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n<section class='wp-block-ho-pattern toggle-optional-headline show-optional-headline' data-pattern='ho\/text-medien-bild-text-links-grosses-bild-rechts-option-headline'>\n\n<div  class='margin-bottom-7'>\n\n<div  class='container-fluid cf-gutter-5 cf-side-1'>\n\n<div  class='row'>\n\n<div  class='col col-xs-12 col-md-6  mobile-margin-bottom-4'>\n\n<div  class='container-fluid cf-gutter-1 cf-side-5'>\n\n<div  class='row'>\n\n<div  class='col col-xs-12'>\n\n<div  class='mobile-margin-bottom-5'>\n\n<div  class='padding-bottom-4 ho-pattern-optional-headline'>\n<h2 class='ho-sd-h3' style=\"white-space: normal;\">Who is pointing at whom here?<\/h2>\n<\/div>\n\n\n\t<p class='ho-sd-body'>If the superform thus critically shows us how the image-based organization of society reinforces the masses in the name of individuality, what then does this imply for the meme? How can we look at memes through the critical lens of the superform? In this regard, the purportedly personal experience shared through the meme is actually the repetition, imitation and standardization of a mass-circulated way of perceiving the world. The meme is likewise merely consumed. The \u201cYou, too\u201d statement only points in one direction, for here the shared offer moves from me to you, from us to you others, without ever really becoming personal. It is therefore hardly surprising that in the \u201cFr\u00f6hlich sein!\u201d (Be happy!) exhibition, Bayrle\u2019s motifs refer directly to meme culture.<br><br>We increasingly encounter smartphones in Bayrle\u2019s latest superforms, meaning the technology of memetic reproduction. While earlier motifs were fueled by advertising and consumer culture (beer brands, car marques, etc.) and thus themselves functioned as proto-memetic entities, now the terminal itself comes into play, the device that keeps the flickering digital image worlds alive. It is presumably not a coincidence that the image production of the superform is reminiscent of the way a display functions, and the way images (and thus memes, too) are composed from countless pixels. Unlike modern displays, where this mode of production disappears completely into the background, Bayrle clearly shows us precisely this principle. His reference to the technological basis of the process of reproduction by digital media emphasizes the materiality of the impersonal individuality of the world of memes and the technological-infrastructural power relationships. Today, the question is less about authorship and image content and more about how management, control, and organization are reinforced by the technologies of the digital media.<br><br>Retrospectively, Bayrle\u2019s superform is a kind of visual offering on theory that already preempts any critique of the meme culture. By highlighting the mass production of the purportedly personal, it deciphers the origination of shared experiential worlds through their memetic repetition: In the meme, the personal has a mass basis from the outset in order to serve as the basis for a shared horizon of experience \u2013 which then, for its part, reproduces the \u201cpersonally true.\u201d<br><br>We could broaden this out and ask what is actually conveyed by the memetic \u201cYou, too\u201d principle \u2013 or, in other words: Who is pointing at whom here? It is not a blank face that lurks behind the Spider-Man mask but an actual perspective, although which perspective is a matter for another, no less confusing article.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n<div  class='col col-md-5 col-md-offset-1 col-xs-offset-2 col-xs-10'>\n\n<div class=\"wp-block-ho-div\"><figure itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" class=\"lazy-media-inline \" role=\"group\" aria-describedby=\"media_3gzU3J\">\n<script type=\"application\/json\">{\n\"id\" : 44284,\n\"sizes\" : {\"medium\":{\"file\":\"Schirn_Presse_Bayrle_Erholung_in_der_Idiotie_I_2022_c_Marjorie_Brunet_PLaza-200x300.jpg\",\"width\":200,\"height\":300,\"mime-type\":\"image\\\/jpeg\",\"filesize\":20446},\"large\":{\"file\":\"Schirn_Presse_Bayrle_Erholung_in_der_Idiotie_I_2022_c_Marjorie_Brunet_PLaza-683x1024.jpg\",\"width\":683,\"height\":1024,\"mime-type\":\"image\\\/jpeg\",\"filesize\":336378},\"medium_large\":{\"file\":\"Schirn_Presse_Bayrle_Erholung_in_der_Idiotie_I_2022_c_Marjorie_Brunet_PLaza-768x1152.jpg\",\"width\":768,\"height\":1152,\"mime-type\":\"image\\\/jpeg\",\"filesize\":430535},\"1536x1536\":{\"file\":\"Schirn_Presse_Bayrle_Erholung_in_der_Idiotie_I_2022_c_Marjorie_Brunet_PLaza-1024x1536.jpg\",\"width\":1024,\"height\":1536,\"mime-type\":\"image\\\/jpeg\",\"filesize\":779224},\"2048x2048\":{\"file\":\"Schirn_Presse_Bayrle_Erholung_in_der_Idiotie_I_2022_c_Marjorie_Brunet_PLaza-1365x2048.jpg\",\"width\":1365,\"height\":2048,\"mime-type\":\"image\\\/jpeg\",\"filesize\":1356253},\"small\":{\"file\":\"Schirn_Presse_Bayrle_Erholung_in_der_Idiotie_I_2022_c_Marjorie_Brunet_PLaza-293x440.jpg\",\"width\":293,\"height\":440,\"mime-type\":\"image\\\/jpeg\",\"filesize\":49891},\"semi\":{\"file\":\"Schirn_Presse_Bayrle_Erholung_in_der_Idiotie_I_2022_c_Marjorie_Brunet_PLaza-387x580.jpg\",\"width\":387,\"height\":580,\"mime-type\":\"image\\\/jpeg\",\"filesize\":93342},\"mobile\":{\"file\":\"Schirn_Presse_Bayrle_Erholung_in_der_Idiotie_I_2022_c_Marjorie_Brunet_PLaza-480x720.jpg\",\"width\":480,\"height\":720,\"mime-type\":\"image\\\/jpeg\",\"filesize\":154400},\"hd\":{\"file\":\"Schirn_Presse_Bayrle_Erholung_in_der_Idiotie_I_2022_c_Marjorie_Brunet_PLaza-853x1280.jpg\",\"width\":853,\"height\":1280,\"mime-type\":\"image\\\/jpeg\",\"filesize\":542910},\"full\":{\"file\":\"Schirn_Presse_Bayrle_Erholung_in_der_Idiotie_I_2022_c_Marjorie_Brunet_PLaza-1280x1920.jpg\",\"width\":1280,\"height\":1920,\"mime-type\":\"image\\\/jpeg\",\"filesize\":1202654},\"original\":{\"file\":\"Schirn_Presse_Bayrle_Erholung_in_der_Idiotie_I_2022_c_Marjorie_Brunet_PLaza.jpg\",\"width\":2362,\"height\":3543}},\n\"alt\" : \"Abstract graphic in soft colors featuring geometric shapes that create a dynamic composition.\",\n\"path\" : \"https:\\\/\\\/schirn.b-cdn.net\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/\",\n\"video\" : null,\n\"autoplay\" : null,\n\"youtube\" : null,\n\"youtubelabel\" : \"play\",\n\"brightness\" : 100,\n\"crop\" : null,\n\"background\" : false,\n\"scale\" : 1,\n\"zoom\" : false,\n\"annotations\" : null}<\/script>\n<div class=\"height-container \" style=\"padding-bottom:150%; 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That same year, Thomas Bayrle started making silkscreens of mass-produced consumer items, centering on the compositional principle of the \u201csuperform.\u201d Just a coincidence? <\/p>\n","protected":false},"featured_media":48257,"template":"","meta":{"_acf_changed":false,"ho_image_focal_point":"","footnotes":""},"ho_exhibition_taxonomy":[4146],"artist":[2145],"magazin_tag":[1384,1369,3685,1375],"magazin_type":[884],"involved":[4241,4242],"class_list":["post-51284","magazin-artikel","type-magazin-artikel","status-publish","has-post-thumbnail","hentry","ho_exhibition_taxonomy-thomas-bayrle-en","artist-thomas-bayrle-en","magazin_tag-contemporary-art","magazin_tag-exhibition","magazin_tag-photography-film","magazin_tag-society","magazin_type-context-en","involved-dominik-laute-en","involved-lorenzo-graf-en"],"acf":{"seo_titel":"","seo_description":"","keywords":"","noindex":false,"redirect":"","relevancy":"0","post_type_label":false,"autoplay":""},"_links":{"self":[{"href":"https:\/\/www.schirn.de\/en\/wp-json\/wp\/v2\/magazin-artikel\/51284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.schirn.de\/en\/wp-json\/wp\/v2\/magazin-artikel"}],"about":[{"href":"https:\/\/www.schirn.de\/en\/wp-json\/wp\/v2\/types\/magazin-artikel"}],"version-history":[{"count":2,"href":"https:\/\/www.schirn.de\/en\/wp-json\/wp\/v2\/magazin-artikel\/51284\/revisions"}],"predecessor-version":[{"id":51302,"href":"https:\/\/www.schirn.de\/en\/wp-json\/wp\/v2\/magazin-artikel\/51284\/revisions\/51302"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.schirn.de\/en\/wp-json\/wp\/v2\/media\/48257"}],"wp:attachment":[{"href":"https:\/\/www.schirn.de\/en\/wp-json\/wp\/v2\/media?parent=51284"}],"wp:term":[{"taxonomy":"ho_exhibition_taxonomy","embeddable":true,"href":"https:\/\/www.schirn.de\/en\/wp-json\/wp\/v2\/ho_exhibition_taxonomy?post=51284"},{"taxonomy":"artist","embeddable":true,"href":"https:\/\/www.schirn.de\/en\/wp-json\/wp\/v2\/artist?post=51284"},{"taxonomy":"magazin_tag","embeddable":true,"href":"https:\/\/www.schirn.de\/en\/wp-json\/wp\/v2\/magazin_tag?post=51284"},{"taxonomy":"magazin_type","embeddable":true,"href":"https:\/\/www.schirn.de\/en\/wp-json\/wp\/v2\/magazin_type?post=51284"},{"taxonomy":"involved","embeddable":true,"href":"https:\/\/www.schirn.de\/en\/wp-json\/wp\/v2\/involved?post=51284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}