{"id":39007,"date":"2025-07-14T12:34:01","date_gmt":"2025-07-14T10:34:01","guid":{"rendered":"https:\/\/www.schirn.de\/schirnmag\/brandneu-unsere-here-we-are-kollektion\/"},"modified":"2025-07-17T12:16:10","modified_gmt":"2025-07-17T10:16:10","slug":"brandneu-unsere-here-we-are-kollektion","status":"publish","type":"magazin-artikel","link":"https:\/\/www.schirn.de\/en\/schirnmag\/brandneu-unsere-here-we-are-kollektion\/","title":{"rendered":"Brand new: Our HERE WE ARE collection"},"content":{"rendered":"<section class='wp-block-ho-pattern ' data-pattern='ho\/header-magazin-artwork'>\n\n<div  class='header-magazine-artwork margin-bottom-3'>\n\n<div  class='header-magazine-artwork-bg-wrapper'>\n\n<div  class='header-magazine-artwork-bg-wrapper-contents'>\n\n<div  class='header-magazine-artwork-bg'><figure itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" class=\"lazy-media-inline  lazy-background-fill\" role=\"group\" aria-describedby=\"media_KO7nrn\">\n<script type=\"application\/json\">{\n\"id\" : 38944,\n\"sizes\" : {\"medium\":{\"file\":\"Schirn_MK_Finals_00043-199x300.jpg\",\"width\":199,\"height\":300,\"mime-type\":\"image\\\/jpeg\",\"filesize\":23584},\"large\":{\"file\":\"Schirn_MK_Finals_00043-679x1024.jpg\",\"width\":679,\"height\":1024,\"mime-type\":\"image\\\/jpeg\",\"filesize\":210113},\"medium_large\":{\"file\":\"Schirn_MK_Finals_00043-768x1158.jpg\",\"width\":768,\"height\":1158,\"mime-type\":\"image\\\/jpeg\",\"filesize\":264399},\"1536x1536\":{\"file\":\"Schirn_MK_Finals_00043-1019x1536.jpg\",\"width\":1019,\"height\":1536,\"mime-type\":\"image\\\/jpeg\",\"filesize\":454032},\"2048x2048\":{\"file\":\"Schirn_MK_Finals_00043-1358x2048.jpg\",\"width\":1358,\"height\":2048,\"mime-type\":\"image\\\/jpeg\",\"filesize\":806081},\"small\":{\"file\":\"Schirn_MK_Finals_00043-292x440.jpg\",\"width\":292,\"height\":440,\"mime-type\":\"image\\\/jpeg\",\"filesize\":46284},\"semi\":{\"file\":\"Schirn_MK_Finals_00043-385x580.jpg\",\"width\":385,\"height\":580,\"mime-type\":\"image\\\/jpeg\",\"filesize\":75699},\"mobile\":{\"file\":\"Schirn_MK_Finals_00043-477x720.jpg\",\"width\":477,\"height\":720,\"mime-type\":\"image\\\/jpeg\",\"filesize\":110328},\"hd\":{\"file\":\"Schirn_MK_Finals_00043-849x1280.jpg\",\"width\":849,\"height\":1280,\"mime-type\":\"image\\\/jpeg\",\"filesize\":320369},\"full\":{\"file\":\"Schirn_MK_Finals_00043-1273x1920.jpg\",\"width\":1273,\"height\":1920,\"mime-type\":\"image\\\/jpeg\",\"filesize\":707710},\"xxl\":{\"file\":\"Schirn_MK_Finals_00043-2684x4048.jpg\",\"width\":2684,\"height\":4048,\"mime-type\":\"image\\\/jpeg\",\"filesize\":3279527},\"original\":{\"file\":\"Schirn_MK_Finals_00043.jpg\",\"width\":4941,\"height\":7451}},\n\"alt\" : \"A woman in a white dress stands on scaffolding holding a blue blanket in front of a modern building.\",\n\"path\" : \"\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/\",\n\"video\" : null,\n\"autoplay\" : null,\n\"youtube\" : null,\n\"youtubelabel\" : \"play\",\n\"brightness\" : 100,\n\"crop\" : {\"x\":0.5,\"y\":0.5},\n\"background\" : true,\n\"scale\" : 1,\n\"zoom\" : false,\n\"annotations\" : null}<\/script>\n<div class=\"height-container \" style=\"padding-bottom:150.79943331309%;   \">\n\t<div class=\"height-container-contents lazy-media-contents\">\n\t\n\t<div class=\"lazy-media-preview\" style=\"background-image: url('data:image\/jpeg;base64,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'); background-position: 50% 50%; height: 100%; width: 100%;\"><\/div>\n\n\t\t<lazy-media-inline inline-template>\n\t\t<div>\n\t\t\t<lazy-media :inline=\"true\" :alt=\"alt\" :sizes=\"sizes\" :scale=\"scale\" :zoom=\"zoom\" :brightness=\"brightness\" :path=\"path\" :video=\"video\" :autoplay=\"autoplay\" :youtube=\"youtube\" :crop=\"crop\" :youtubelabel=\"youtubelabel\" :annotations=\"annotations\" :background=\"background\" v-if=\"sizes\"><\/lazy-media>\n\t\t<\/div>\n\t<\/lazy-media-inline>\n\t\t\t<\/div>\n<\/div>\n\n\n\n\n\n\t\t<figcaption class=\"image_copyright_only\" id=\"media_KO7nrn\">\n\t\t\t<div class=\"figcaption-wrapper\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"lazy-media-image-description\">Photo: Marc Krause <\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<\/figcaption>\n\t\n<\/figure>\n\n\t\t<\/div>\n<\/div>\n<\/div>\n\n\n\n\n<div  class='header-magazine-artwork-fg'>\n<div class=\"wp-block wp-block-ho-flash \" style=\"\">\n\n\t\t\t\t\t\t\t\t<div class=\"flash-animation-data\" data-animations='[{\"id\":\"full\",\"name\":\"Full\",\"types\":[{\"name\":\"y\",\"start\":\"-8\",\"end\":\"50\"}]},{\"id\":\"in\",\"name\":\"In\",\"types\":[]},{\"id\":\"out\",\"name\":\"Out\",\"types\":[]}]' data-target=\"\" data-animationsmobile='[{\"id\":\"full\",\"name\":\"Full\",\"types\":[{\"name\":\"y\",\"start\":\"-8\",\"end\":\"50\"}]},{\"id\":\"in\",\"name\":\"In\",\"types\":[]},{\"id\":\"out\",\"name\":\"Out\",\"types\":[]}]'>\n\t\t\t\t\t<flash-animation inline-template>\n\t\t\t\t\t\t<div class=\"flash-animation\" :class=\"classes\" ref=\"layer\">\n\t\t\t\t\t\t\t\n\n<div  class='flex-full-height flex-layout-align-space-evenly'>\n\n<div  class='container-fluid sizes-width-fill'>\n\n<div  class='row'>\n\n<div  class='col col-xs-12 margin-bottom-4 text-align-center color-fg-text-white'  data-motion-text=\"{&quot;child&quot;:&quot;.ho-sd-mag-h2&quot;,&quot;force&quot;:true,&quot;delay&quot;:0,&quot;speed&quot;:0.9,&quot;ease&quot;:&quot;expo.out&quot;}\">\n<h1 class='ho-sd-mag-h2' style=\"white-space: normal;\">Brand new: Our HERE WE ARE collection<\/h1>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/flash-animation>\n\t\t\t\t<\/div>\n\t\t\t\t\n<\/div>\n<\/div>\n<\/div>\n\n\n<div  class='container-fluid margin-bottom-7'>\n\n<div  class='row'>\n\n<div  class='col col-xs-12 col-md-4 col-md-offset-8 margin-bottom-5'><section class='wp-block-ho-pattern ' data-pattern='ho\/magazin-header-eigenschaften'>\n\n<div  class='magazine-header-props text-align-right'>\n\n<div  class='container-fluid cf-rem-max-width cf-side-1 cf-gutter-1'>\n\n<div  class='row'>\n\n<div  class='col col-xs-12'><div class=\"wp-block-ho-slot \"><p>07\/14\/2025<\/p><\/div>\n<\/div>\n<\/div>\n\n\n\n\n<div  class='row'>\n\n<div  class='col col-xs-12'>\n\n<div  class='margin-bottom-3'>\n\n<div  class='flex-align-center-right'>\n<div class=\"wp-block-ho-slot \"><p>1 min reading time<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<div class=\"wp-block-ho-slot \"><div class=\"container-fluid cf-rem-max-width cf-side-1 cf-gutter-1\"><div class=\"row\"><div class=\"col col-xs-12\"><div class=\"margin-bottom-3\"><div class=\"components-image-text-person-image-small-group flex-align-top-right\"><\/div><\/div><\/div><div class=\"col col-xs-12\"><div class=\"margin-bottom-3\"><\/div><\/div><div class=\"col col-xs-12\"><div class=\"wp-block-ho-div\"><div class=\"ho-tag-group flex-align-top-right\"><\/div><\/div><\/div><div class=\"col col-xs-12\"><div class=\"wp-block-ho-div\"><div class=\"ho-tag-group flex-align-top-right\"><div class=\"ho-tag is-primary\"><a href=\"https:\/\/www.schirn.de\/en\/tag\/bockenheim-en\/\" class=\"ho-tag-label\">Bockenheim<\/a><\/div><div class=\"ho-tag is-primary\"><a href=\"https:\/\/www.schirn.de\/en\/tag\/fashion\/\" class=\"ho-tag-label\">Fashion<\/a><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/section><\/div>\n<\/div>\n\n\n\n\n<div  class='row'>\n\n<div  class='col col-xs-12 last-xs col-md-8'>\t<p class='ho-sd-h4'>New place, new look. The HERE WE ARE capsule collection \u2013 limited, functional and Bockenheim-ready.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n<section class='wp-block-ho-pattern toggle-optional-headline toggle-optional-button show-optional-button' data-pattern='ho\/text-option-headline-button'>\n\n<div  class='margin-bottom-7'>\n\n<div  class='container-fluid cf-gutter-5 cf-side-5'>\n\n<div  class='row ho-pattern-optional-headline'>\n\n<div  class='col col-md-6 col-xs-12'>\n\n<div  class='padding-bottom-4'>\n<h2 class='ho-sd-h3' style=\"white-space: normal;\">Lorem ipsum<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n<div  class='row'>\n\n<div  class='col col-md-6 col-xs-12'>\n\n<div class=\"wp-block-ho-div\">\t<p class='ho-sd-body'>With the temporary move to Bockenheim comes a new look: striking, blue and ready for anything. We have designed an entire collection \u2013 from caps to pens, bags and socks. The pieces are presented by our colleagues Akiel, Svenja, Tommy and Isabel.<br><br>Including: the B-BAG with a capital B for Bockenheim,<br>the GRID SOCK in the grid design of the HERE WE ARE campaign and the B-SHIRT \u2013 a clear statement for the new location. All in SCHIRN blue.<br><br>Buy Drop I now!<\/p>\n<\/div>\n<\/div>\n\n\n\n\n<div  class='col col-xs-12 ho-pattern-optional-button padding-top-4'>\n\n<div  class='wp-block-ho-buttons '>\n<div class=\"wp-block-ho-buttons-item\">\n\t<a href=\"https:\/\/schirn.ticketfritz.de\/Shop\/Index\/merch\/50316\"  target=\"\" role=\"button\" aria-pressed=\"false\" rel=\"nofollow\" class=\"ho-button is-primary mobile-full-width\">\n\t\t\t\t<span class=\"ho-button-label \">Shop<\/span>\n\t<\/a>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n<section class='wp-block-ho-pattern ' data-pattern='ho\/medien-bild-drei-bilder'>\n\n<div  class='margin-bottom-7'>\n\n<div  class='container-fluid cf-gutter-5 cf-side-1'>\n\n<div  class='row'>\n\n<div  class='col col-xs-11 mobile-margin-bottom-5 col-md-7'>\n\n<div class=\"wp-block-ho-div\"><figure itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" class=\"lazy-media-inline \" role=\"group\" aria-describedby=\"media_3gzU3J\">\n<script type=\"application\/json\">{\n\"id\" : 38920,\n\"sizes\" : {\"medium\":{\"file\":\"Schirn_MK_Finals_00001-200x300.jpg\",\"width\":200,\"height\":300,\"mime-type\":\"image\\\/jpeg\",\"filesize\":14337},\"large\":{\"file\":\"Schirn_MK_Finals_00001-683x1024.jpg\",\"width\":683,\"height\":1024,\"mime-type\":\"image\\\/jpeg\",\"filesize\":154760},\"medium_large\":{\"file\":\"Schirn_MK_Finals_00001-768x1152.jpg\",\"width\":768,\"height\":1152,\"mime-type\":\"image\\\/jpeg\",\"filesize\":200691},\"1536x1536\":{\"file\":\"Schirn_MK_Finals_00001-1024x1536.jpg\",\"width\":1024,\"height\":1536,\"mime-type\":\"image\\\/jpeg\",\"filesize\":391474},\"2048x2048\":{\"file\":\"Schirn_MK_Finals_00001-1365x2048.jpg\",\"width\":1365,\"height\":2048,\"mime-type\":\"image\\\/jpeg\",\"filesize\":782175},\"small\":{\"file\":\"Schirn_MK_Finals_00001-293x440.jpg\",\"width\":293,\"height\":440,\"mime-type\":\"image\\\/jpeg\",\"filesize\":28233},\"semi\":{\"file\":\"Schirn_MK_Finals_00001-387x580.jpg\",\"width\":387,\"height\":580,\"mime-type\":\"image\\\/jpeg\",\"filesize\":47886},\"mobile\":{\"file\":\"Schirn_MK_Finals_00001-480x720.jpg\",\"width\":480,\"height\":720,\"mime-type\":\"image\\\/jpeg\",\"filesize\":72851},\"hd\":{\"file\":\"Schirn_MK_Finals_00001-853x1280.jpg\",\"width\":853,\"height\":1280,\"mime-type\":\"image\\\/jpeg\",\"filesize\":255973},\"full\":{\"file\":\"Schirn_MK_Finals_00001-1280x1920.jpg\",\"width\":1280,\"height\":1920,\"mime-type\":\"image\\\/jpeg\",\"filesize\":668077},\"xxl\":{\"file\":\"Schirn_MK_Finals_00001-2698x4048.jpg\",\"width\":2698,\"height\":4048,\"mime-type\":\"image\\\/jpeg\",\"filesize\":3905398},\"original\":{\"file\":\"Schirn_MK_Finals_00001.jpg\",\"width\":6054,\"height\":9082}},\n\"alt\" : \"Beige bag with a blue logo and a blue blanket hanging on a metal rack in a bright room.\",\n\"path\" : \"\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/\",\n\"video\" : null,\n\"autoplay\" : null,\n\"youtube\" : null,\n\"youtubelabel\" : \"play\",\n\"brightness\" : 100,\n\"crop\" : null,\n\"background\" : false,\n\"scale\" : 1,\n\"zoom\" : false,\n\"annotations\" : null}<\/script>\n<div class=\"height-container \" style=\"padding-bottom:150.01651800463%; 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