---
title: "Bits of me"
date: 2016-05-21
last_modified: 2025-01-04T17:17:20+01:00
generated_at: 2026-04-19T18:35:58Z
url: "https://www.schirn.de/en/schirnmag/sara-m-watson-bits-of-me-essay-context-en/"
description: "How close does personalized online advertising get to us as our real persons? Technology critic Sara M. Watson describes a disconcerting encounter with her other ME."
image: "https://www.schirn.de/wp-content/uploads/2016/05/Schirn_Magazine_06.jpg"
language: "en-US"
---

# Bits of me