---
title: "A logo and an elephant"
date: 2017-04-12
last_modified: 2025-02-03T12:49:57+01:00
generated_at: 2026-04-09T10:29:53Z
url: "https://www.schirn.de/en/schirnmag/interview-burkhart-von-scheven-logo-design-peace-exhibition-interviews-en/"
description: "Burkhart von Scheven, Professor of Visual Communication at the Bauhaus University in Weimar, talks about the old and the new peace logos, the emotional nature of symbols and trends in design."
image: "https://www.schirn.de/wp-content/uploads/2017/04/Header_Interview_Burkhart_von_Scheven_Logo_Design_Peace_Schirn-1.jpg"
language: "en-US"
---

# A logo and an elephant